Personal colour analysis is now a travel itinerary item
Foreign spending on K-beauty services jumped 46%. Colour diagnosis and K-세신 led it.
Korean card data shows foreign spending across K-beauty services up 46% year on year, with two categories doing most of the pulling: personal colour analysis and 세신, the Korean bathhouse scrub. Interest from Western markets rose 72%.
A personal colour session runs 60–90 minutes. A consultant drapes graded fabric swatches under controlled lighting, narrows you to one of the four seasonal families and then to a sub-tone, and sends you out with a palette card. Studios cluster in Hongdae, Seongsu and Gangnam, and most now run English sessions if you book ahead.
Worth knowing before you book: it is a styling service, not a diagnostic test — two consultants can reach different conclusions, and the value is in what you do with the palette afterwards. Book it before your cosmetics shopping, not after.
Questions about a treatment, a booking, or what fits your trip? Message us.
Editorial and advertising enquiries are handled by TRINITE. Advertising does not determine editorial coverage.
