The Korea Beauty Festival closes on 30 September
Twelve days left on roughly 800 discounted beauty-tourism products.
The 2026 Korea Beauty Festival, run by the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism, has been running since 24 June and ends on 30 September. If you are in Seoul this month, the part still live is the discount layer, not the events.
The physical programme — the KBF Beauty House at HiKR Ground in Myeongdong, with beauty classes, styling sessions, scalp diagnosis and personal colour analysis — ran 24 June to 19 July and is finished. What continues through the end of the month is a set of promotional pavilions on nine global online travel agencies, carrying close to 800 beauty and wellness products.
The practical read: these are OTA listings, so they are booked the way you book a tour, not the way you book a clinic. Check what the voucher actually covers before you buy — a discounted “programme” sometimes means a consultation and a sample-size service rather than the treatment itself.
Anything you cannot book before 30 September is not gone, it is just back at list price.
Sources — VisitKorea (KTO) · The Korea Times
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