HERA’s “Still Glowing” Campaign Adds a Powder and In-Store Shade Matching
The new Reflection Skin Glow Powder joins the foundation; a color match and touch-up service starts at select department stores on October 6.
HERA launched its “Still Glowing” campaign with Felix on September 28. The brand also introduced Reflection Skin Glow Powder, a loose powder intended to blur the look of pores and texture while pairing with its Reflection Skin Glow Foundation.
From October 6, select department-store HERA counters are scheduled to offer a color match and touch-up service. Check that your chosen counter participates before making a trip; the announcement does not list every location.
What to check at the counter
Try the foundation shade in natural light and ask to see the finish after the powder is applied. The brand describes its foundation as resisting darkening and its powder as helping makeup last; these are brand claims, not a promise of the same wear on every skin type.
The campaign announcement also mentions an empty-foundation-bottle collection promotion, a 20% coupon and a discovery-kit sample for participants. Ask the store for current terms and availability before relying on a promotion.
Sources — Amorepacific, September 28, 2026
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